May 29, 2025

Most Popular AIs and Their Usage by Country

Determining the "most popular" artificial intelligence (AI) systems involves looking at user adoption, market share, and application areas, often measured by user base, website visits, or survey data. Below, I summarize the most prominent AIs, their primary uses, and available data on user percentages by country, based on recent statistics and trends. Note that precise, up-to-date percentages for every AI across all countries are limited, so I’ll provide the most reliable data available, supplemented by broader trends where specific figures are unavailable.

1. ChatGPT (OpenAI)

  • Description: A conversational AI model based on GPT architecture, used for text generation, answering questions, and task assistance.
  • Primary Uses:
    • Customer service (chatbots)
    • Content creation (writing, marketing)
    • Education (tutoring, research)
    • Personal productivity (task automation)
  • Popularity and User Percentages:
    • United States:
      • 46% of generative AI users in the U.S. used ChatGPT in the past month (CivicScience, May 2025).
      • Estimated 60 million monthly active users (MAU) in the U.S., part of a global 600 million MAU (court documents cited on X).
    • Global:
      • ChatGPT had 14.6 billion visits in 2023, making it the most visited AI tool globally.
      • 800 million weekly active users worldwide (X post, May 2025).
      • Brazil: 82% of residents use AI technologies, with ChatGPT likely a significant contributor (KPMG study).
      • India: 81% AI usage, again with ChatGPT as a major player.
      • Netherlands: 58% AI usage, with 53% awareness, suggesting strong ChatGPT penetration.
      • South Korea: 85% subjective AI knowledge, indicating high ChatGPT adoption.
      • China: 82% AI knowledge, but ChatGPT’s usage is limited due to restrictions; local alternatives dominate.
      • Japan: Only 25% have high/moderate AI understanding, suggesting lower ChatGPT penetration.
  • Notes: ChatGPT dominates globally due to its versatility and accessibility. Its usage is highest in countries with high internet penetration and fewer restrictions, like the U.S., Brazil, and India. In China, government restrictions limit its reach.

2. Google Gemini

  • Description: Google’s multimodal AI model, succeeding Bard, capable of processing text, images, audio, and video.
  • Primary Uses:
    • Search enhancement (Google Search)
    • Productivity tools (Google Workspace)
    • Developer tools (APIs for app integration)
    • Consumer applications (voice assistants, smart home devices)
  • Popularity and User Percentages:
    • United States:
      • 37% of generative AI users in the U.S. used Gemini in the past month, closing the gap with ChatGPT (CivicScience, May 2025).
      • 350 million MAU globally, with significant U.S. contribution (court documents).
    • Global:
      • 241 million visits to Google Bard (predecessor to Gemini) in 2023, ranking 6th among AI tools.
      • 1.4 billion daily queries globally, indicating strong adoption in search-related AI (X post, May 2025).
    • Other Countries:
      • Specific percentages are scarce, but Gemini’s integration into Google’s ecosystem (Search, Android, Chrome) suggests high usage in countries with strong Google penetration, such as the U.S., India, and Europe.
  • Notes: Gemini’s growth is fueled by Google’s vast ecosystem, making it a strong competitor to ChatGPT, especially in search and productivity applications. Its adoption is likely high in English-speaking and tech-forward countries.

3. Meta AI

  • Description: Meta’s AI model integrated into its social platforms, focusing on conversational and creative tasks.
  • Primary Uses:
    • Social media (content recommendations, chatbots on Facebook, Instagram, WhatsApp)
    • Advertising (personalized ads)
    • Creative tools (image generation, text editing)
  • Popularity and User Percentages:
    • Global:
      • 800 million MAU, surpassing ChatGPT’s 600 million (court documents, May 2025).
      • 2 billion daily queries, second to ChatGPT’s 12 billion.
    • United States:
      • No specific percentage, but Meta’s platforms have 300 million+ U.S. users, suggesting significant Meta AI exposure.
    • Japan:
      • Noted for surprising strength despite low overall AI awareness (25% high/moderate understanding), indicating Meta AI’s reach via social platforms.
    • Other Countries:
      • Likely strong in countries with high Meta platform usage, such as India, Brazil, and Indonesia, but specific percentages are unavailable.
  • Notes: Meta AI’s massive user base stems from its integration into WhatsApp, Instagram, and Facebook, which have billions of users. Its conversational and creative tools compete directly with ChatGPT, especially in social media-heavy markets.

4. Microsoft Copilot

  • Description: AI assistant integrated into Microsoft’s ecosystem, powered by GPT models, focused on productivity.
  • Primary Uses:
    • Productivity (Microsoft 365, Word, Excel)
    • Developer tools (GitHub Copilot)
    • Enterprise solutions (Azure AI)
  • Popularity and User Percentages:
    • United States:
      • 25% of generative AI users in the U.S. used Copilot in the past month (CivicScience, May 2025).
      • 20-30 million MAU globally, with a significant U.S. share (X post, May 2025).
    • Global:
      • Growing adoption in enterprise settings, with 72% of organizations using AI in at least one function, often via Microsoft’s tools (McKinsey, 2024).
    • Other Countries:
      • Strong in business-heavy markets like the UK, Germany, and Canada, but specific user percentages are lacking.
  • Notes: Copilot’s strength lies in enterprise and productivity applications, particularly in countries with high Microsoft 365 adoption. Its user base is smaller than ChatGPT or Gemini but growing in professional settings.

5. Character.AI

  • Description: A platform for creating and interacting with AI-driven conversational characters.
  • Primary Uses:
    • Entertainment (role-playing, storytelling)
    • Education (language practice, simulations)
    • Social interaction (virtual companions)
  • Popularity and User Percentages:
    • Global:
      • 3.8 billion visits in 2023, ranking 2nd behind ChatGPT.
      • Popular among younger users for entertainment, but specific MAU figures are unavailable.
    • United States:
      • Significant traction due to its appeal to Gen Z, but no exact percentage.
    • Other Countries:
      • Likely popular in English-speaking countries (UK, Canada, Australia) and tech-savvy markets like Japan, but data is sparse.
  • Notes: Character.AI’s niche in entertainment makes it less ubiquitous than ChatGPT or Gemini but highly engaging for specific demographics, particularly in the U.S. and other English-speaking regions.

6. Other Notable AIs

  • Anthropic’s Claude:
    • Used for safe, value-aligned conversational tasks, primarily in research and enterprise.
    • Limited public data on user percentages, but strong in the U.S. due to Anthropic’s Silicon Valley base.
  • DeepSeek (China):
    • Research-focused AI with 62 million MAU globally (X post, May 2025).
    • Dominant in China, where 26.1% of the global AI market share is projected by 2030.
  • MidJourney:
    • Image generation AI with 500 million visits in 2023, popular in creative industries.
    • Likely strong in the U.S., Europe, and Japan, but no specific user percentages.
  • QuillBot:
    • Writing assistant with 1.1 billion visits in 2023, used in education and content creation.
    • Popular in English-speaking countries, but exact percentages are unavailable.

Broader Trends and Insights

  • Global AI Usage:
    • 77% of people globally use AI-powered devices or services, though only 33% are aware of it (2023 data).
    • 97% of mobile users use AI-powered voice assistants (e.g., Siri, Google Assistant), with 40% using voice search daily.
    • By 2030, AI tool users are projected to reach 729.11 million globally, a 131.91% increase from 2024.
  • Country-Specific Trends:
    • United States: Leads in AI adoption, with 55% of Americans regularly using AI and 60% of top-tier AI researchers.
    • China: High AI knowledge (82%) but dominated by local AIs like DeepSeek, Baidu’s ERNIE, and Tencent’s Hunyuan due to restrictions on Western AIs.
    • Singapore: Ranked highest in AI readiness, with 55% of Americans believing AI boosts productivity.
    • UK: 432,000 businesses use AI, with 68% of large companies adopting it vs. 15% of small businesses.
    • Brazil and India: High AI usage (82% and 81%, respectively), driven by consumer applications like ChatGPT and Meta AI.
  • Industry Applications:
    • Retail: 40% of retailers use AI, expected to reach 80% by 2025, primarily for customer intelligence.
    • High Tech: Generative AI could add 4.8-9.3% to industry revenue.
    • Banking: AI contributes 2.8-4.7% to revenue via chatbots and fraud detection.
    • Healthcare: AI used for diagnostics and wearables, with 65% of Americans supporting AI in skin cancer screening.

Limitations and Notes

  • Data Gaps: Exact user percentages for every AI in every country are not comprehensively available. The figures above rely on surveys, court documents, and web traffic data, which may not capture the full picture.
  • Regional Variations: AI adoption varies due to infrastructure, internet access, and government policies (e.g., China’s restrictions on Western AIs).
  • Dynamic Landscape: AI popularity shifts rapidly with new releases (e.g., Gemini overtaking Bard, Claude 3.7 emerging).
  • Sources: Data is drawn from reliable sources like Statista, Pew Research, McKinsey, and X posts, but some figures (e.g., MAU from court documents) are estimates and may require further verification.

Summary Table (Approximate User Percentages Where Available)

AI ToolCountryUser Percentage (or Equivalent)Primary Use
ChatGPTUSA46% of generative AI usersConversational, productivity
Brazil82% AI usage (broad)Consumer applications
India81% AI usage (broad)Consumer applications
Google GeminiUSA37% of generative AI usersSearch, productivity
Global350M MAUMultimodal applications
Meta AIGlobal800M MAUSocial media, advertising
JapanNotable usage (unspecified %)Social media integration
Microsoft CopilotUSA25% of generative AI usersEnterprise, productivity
Character.AIGlobal3.8B visits (2023)Entertainment, education
DeepSeekChina62M MAU (global)Research, local application


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